Donnelly-Strough Co. is a sales agency representing premium, performance engineered brands from the outdoor, ski and footwear industries. We sell to service-oriented retailers located in Lower Michigan and the Eastern Upper Peninsula, Ohio and Indiana. We create business plans with each of our accounts, followed by support and staff training, with the goal of profitability for each brand purchased from us.

Lines represented by our agency include:

• Merrell Footwear and Accessories
• Nikwax Waterproofing
• LEKI Trekking / Nordic Walking / Nordic Winter and Adjustable Poles